Client: 50 and 50 - States Motto Project

Art Direction: Aaron Carámbula

Dan Cassaro a.k.a. Young Jerks invited Friends of Type to contribute to a group exhibition called, ‘The State Mottos Project’. We were assigned the state Michigan because FoT’s co-creator Aaron Carámbula was born there. The idea for this piece came from a conversation I had with Aaron – when he spoke about what region of the lower peninsula he was from he pointed to his palm. (Apparently, this is a gesture commonly used by Michigan-ites, as the shape of the hand/palm geographically looks like Michigan.)