Erik Marinovich is a San Francisco based lettering artist and designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for nice folks like: Nike, Target, Google, Hilton, Facebook, Sonos, Sharpie, The Criterion Collection, Air Canada, Gap, Ford Motor Company. In 2012 he co-founded Title Case, a creative work space that conducts workshops and lectures. Between client work, teaching and side-projects, you’ll find him on the road promoting Keep Fresh Stay Rad and Let’s Go Letter Hunting, two new releases from Friends of Type published by Princeton Architectural Press.

Photo credit: Jason Madara



  • Comm Arts Typography Annual
  • Type Directors Club Annual
  • Letter Cult Person of the Year 2011


  • Nike
  • Target
  • Google
  • Hilton
  • Sonos
  • Sharpie
  • Facebook
  • Criterion Collection
  • Ford Motor Company
  • New York Times
  • Mohawk Fine Papers
  • Wired Magazine
  • Nescafé
  • Mastercard
  • Chronicle Books
  • New York Magazine
  • Sephora
  • YBCA
  • Bloomberg Businessweek
  • Gap
  • Almanac Beer Co.
  • DwellStudio
  • TripIt
  • Lincoln Motor Company
  • Woman's Day Magazine
  • Converse
  • Maxim Magazine
  • Toronto Life
  • Seattle Met
  • Malibu Rum
  • Absolut Vodka
  • Newsweek
  • Metropolis Magazine
  • Graniph Tshirt Store
  • Dockers
  • Air Canada